Why Africa's AI Revolution Will Be Built in Arabic
400 million Arabic speakers have almost no AI tools built for them in their language. Here is why that is about to change.
Read on Substack โAI Engineer ยท Entrepreneur ยท Africa's Digital Future
Building AI from Morocco โ for the world.
I grew up in Dakhla โ a city on the Atlantic coast of Morocco, far from any startup hub or tech campus. Most people cannot find it on a map. That distance never felt like a limitation. It felt like an opportunity.
While others waited for technology to reach them, I went to meet it. I taught myself artificial intelligence, fullstack engineering, cybersecurity, and business strategy โ because I saw what was missing and decided I would be the one to build it.
Africa has 1.3 billion people. Most AI tools are not built for them. Almost none are built by them. I am changing that โ one project at a time, in Arabic, French, and English, from Morocco.
Real products. Real users. Real impact.
Conceived and led ORBIT during the IBM Dev Day AI Demystified Hackathon โ an agentic AI system built on IBM watsonx Orchestrate. Led an international team of 3 engineers. Implemented LLM-based agents with tool use, reasoning chains, and multi-step workflow automation.
The first AI assistant designed specifically for Darija โ the language 35 million Moroccans use daily but that mainstream AI ignores. Entire communities excluded from the AI revolution because of language barriers. DarijaBot changes that.
WhatsApp-first AI assistant for Morocco's 20,000+ cooperative managers. Helps with regulations, pricing intelligence, export documentation, and financial tracking โ entirely in Arabic and French. Built from direct cooperative founder experience.
Led complete digital and AI transformation of Elite Yassmin Cooperative โ natural cosmetics in Dakhla, Morocco. AI pricing intelligence, customer segmentation, and multilingual product catalog for European and Gulf markets.
AI platform turning Darija voice notes into multilingual product listings. Helping traditional craftspeople access international buyers on Etsy, Faire, and Amazon Handmade without language barriers. Extends the award-winning Link Artisanal Dakhla project.
On AI, Africa, and digital transformation.
400 million Arabic speakers have almost no AI tools built for them in their language. Here is why that is about to change.
Read on Substack โAfter leading ORBIT on IBM watsonx, I learned 5 things that no course or tutorial teaches you about building agentic AI.
Read on Substack โ500,000 workers. No AI tools designed for them. A multi-million dollar opportunity hiding in plain sight.
Read on Substack โMoroccan Arabic has almost zero quality NLP models. Here is the gap โ and how I am filling it from Dakhla.
Read on Substack โLeila brings a rare combination of technical depth and strategic thinking. Her work on ORBIT demonstrated exceptional leadership and product vision.
Building AI tools from Morocco for Africa's cooperatives is exactly the bold innovation this continent needs. Leila is ahead of her generation.
Leila's ability to combine business strategy with AI engineering is extremely rare. She understands both the technology and the human problem it solves.
Open to international opportunities, collaborations, and conversations.